Privacy Policy

Last Updated: 09/04/2026

This Privacy Policy describes how Prabu General Trading, doing business as Zuzus Trove (referred to as "we", "our", "us"), collects, uses, and protects your personal information when you visit or make a purchase from www.zuzustrove.com (the "Site"). By using this Site, you agree to the terms of this Policy.

Section 1 — Personal Information We Collect

We may collect the following types of information:

• Name
• Email address
• Phone number (including WhatsApp number)
• Billing and shipping address
• Order details and purchase history
• Payment information (processed securely by payment gateways — we do not store card/UPI details)
• Device information including IP address, browser type, and operating system
• Cookies and marketing identifiers
• Analytics data such as pages viewed, time on site, and interaction with content

Section 2 — How We Use Your Information

We use your information to:

• Process and deliver your orders
• Communicate with you about your order status, shipping updates, and delivery confirmations
• Send abandoned cart reminders and promotional messages via WhatsApp and email (with your consent)
• Provide customer support
• Detect and prevent fraud and security issues
• Improve website performance and user experience
• Show relevant advertisements and marketing messages
• Comply with legal, accounting, and tax requirements

Section 3 — Payment Security

We use PhonePe Payment Gateway as our primary payment processor. We do not store or have access to your full card, UPI, or net banking details. All payment information is encrypted and handled securely by the payment provider. For Cash on Delivery orders, no payment information is collected online.

Section 4 — Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep your shopping cart active
• Remember your preferences
• Analyse website performance
• Deliver personalised advertising

You may disable cookies through your browser settings. Some features of our Site may not function correctly without cookies.

Section 5 — Google Services and Advertising

We use Google Analytics, Google Ads, Google Merchant Centre, and YouTube Shopping services. These services may collect data on how you interact with our Site, including showing advertisements based on your browsing behaviour (personalised or remarketing ads).

You can control or opt out of Google personalised ads here: Google Ad Settings

Google's Privacy Policy: policies.google.com/privacy

Section 6 — Meta (Facebook & Instagram) Services

We use Meta Pixel, Facebook Ads, and Instagram Shopping to measure advertising performance and deliver relevant ads. These services may collect data about your browsing activity on our Site, including pages visited, products viewed, and purchases made. This data is used to show you personalised advertisements on Facebook and Instagram.

You can manage your Meta ad preferences here: Facebook Ad Preferences

Meta's Privacy Policy: facebook.com/privacy/policy

Section 7 — WhatsApp Communications

We use WhatsApp (via Meta's Cloud API) to:

• Send order confirmations and shipping updates
• Send abandoned cart reminders
• Provide customer support
• Send promotional offers (with your consent)

Your phone number is shared with Meta's WhatsApp Business platform for these communications. You can opt out of promotional WhatsApp messages at any time by replying "STOP" or contacting us.

Section 8 — Sharing of Personal Information

We may share your information with the following service providers to fulfil orders and operate our business:

• Delivery and logistics partners (Delhivery, DTDC) — name, address, phone number for shipping
• Payment service providers (PhonePe PG) — payment processing
• Customer support tools — for responding to your enquiries
• Marketing and analytics providers (Google, Meta) — for advertising and site performance
• Image hosting (Cloudinary) — product images and site media only; no personal data

We do not sell your personal information to any third party.

Section 9 — Data Retention and Security

We retain personal data only for as long as required for business, legal, and tax purposes. Order records are retained as required under Indian tax and accounting regulations. We use commercially reasonable measures to protect your data, including encryption for payment processing, but cannot guarantee absolute security over the internet.

Section 10 — Your Rights

You have the right to:

• Request access to your personal information
• Request correction or deletion of your information (subject to legal and regulatory limits)
• Withdraw consent for marketing communications at any time
• Opt out of promotional emails using the unsubscribe link in any email
• Opt out of WhatsApp promotional messages by replying "STOP"

To exercise your rights, contact us using the details below. We will respond within 30 days.

Section 11 — Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If we learn that we have inadvertently collected information from a child under 13, we will delete it promptly.

Section 12 — Third-Party Links

Our Site may contain links to other websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any third-party site you visit.

Section 13 — Compliance with Indian Law

We are committed to complying with applicable Indian data protection laws, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (DPDP Act), as applicable. If you have concerns about how your data is handled, you may contact us or lodge a complaint with the relevant data protection authority.

Section 14 — Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. Updates will be posted on this page with the revised date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

Section 15 — Contact Information

Trade Name	Prabu General Trading
Brand	Zuzus Trove
Address	212 Ramalingam Road, RS Puram, Coimbatore – 641002, Tamil Nadu, India
Phone	+91 6238358495
Email	support@zuzustrove.com
GSTIN	33DMNPP5489N1Z0

Zuzus Trove is an e-commerce brand, operating exclusively online. We do not have any physical retail stores or walk-in locations. All orders are shipped from our warehouse at the address above.